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Neuer iPod (mit Video!!!)

MacOS X 12.10.2005 - 21:14 6598 62
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X3ll

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Registered: Mar 2002
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Ich spreche mal jetzt für alle iRiver H3xx Besitzer und frag mal was daran genau neu sein soll? Mein H320 hat das Video Feature schon seit Ewigkeiten und is btw auch billiger als der neue iPod :)

mascara

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Registered: Oct 2000
Location: zweiundzwanzig
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Er hat das halbe Volumen vom iRiver H320 und ist um einiges leichter. Nebenbei geht es nicht um das Videofeature sondern um das neue Design, das er leichter und eben kleiner ist und billiger geworden ist.

Und ja, der iRiver ist billiger: 20gb - 300€ 40gb - 350€
Wahnsinnsunterschied.

Krabbenkoenig

Managing the unmanageable
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Registered: Nov 2001
Location: im Bonner Exil
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Bissl was zum Lesen:
[QUOTE]You’ve got to love Apple. Crazy like a fox they are. Oh sure – some of their decisions regarding the new iPod might seem a little odd to the gadget-lovers among us. “No DivX???” is the phrase most often muttered when Engageteers start reading of the new iPod’s video functions. This is often followed by “No fast forward and rewind?!?” These really should be death knells for a portable media player and, as a rule of thumb, gaping voids in product functionality aren’t considered wise strategic maneuvers. However, this is Apple we’re talking about. They just think different, uh, ly.

So, is Apple worried? Heck no, and why should they be? The iPod’s success has been off-the-charts phenomenal. As such, Apple has rightfully made the decision to, like physicians, “First do no harm.” Make no bones about it – there’s a reason this thing isn’t called the Video iPod. Above all, the new iPod is, well, an iPod.

So why include video at all? Steve Jobs has long maintained that a video iPod wasn’t a good idea. He’s firmly dismissed the market for such a player. Why backpedal now? Could it be that this is Apple’s attempt to steer the still nascent market right to their front door?



Below is Apple’s (imaginary and far-fetched) plan to use the new iPod to capture the portable video market.

Step 1: Whet their whistles

While it’s important to adhere to the mantra of “It’s an iPod first,” you’ve still got to do some promotion of its video functions. Yes, music videos are a great first step. Production costs for these vanity pieces are staggeringly high and their return have traditionally been skewed towards the non-monetary (i.e. PR and buzz). If fans are willing to pay $1.99 to see their favorite artists, it’s a fabulous win-win and it’s pure gravy. However, a meal of pure gravy isn’t a healthy diet. Apple knows that to own the portable video market they’ve got to bring turkey to the table and there are no bigger turkeys than the brain trusts behind episodic television. As we’ll soon see in step 2, this isn’t the monumental task that it might seem. Knowing full well that they won’t be able to launch with the entirety of television, Apple has chosen a different approach.

Step 2: Don’t deliver a complete selection and don’t price it correctly..

The key to Apple’s success in the music market was two-fold. In addition to the success of the iPod, Apple was the first to offer a nearly all encompassing catalog at better-than-CD prices. For the first time ever consumers could visit one place and, for the most part, know that a mere 99 cents would quench their auditory thirst for that song they’d been dying to hear.

It should come as no shock to Apple that the same would hold true for video. A smattering of videos and shorts won’t be successful. Unfortunately, convincing studios and networks that placing full catalogs of their shows at better-than-DVD prices would be a Herculean effort. Content owners are under the misguided impression that consumers are willing to pay an arm and leg for content that has heretofore been free. Expect $1.99 episodes to go over like a rock.

But that’s fine. This is just Apple educating the studios in proper pricing models. Apple doesn’t expect these videos to sell. In fact, in some ways, it would welcome the opportunity to say to the studios “I told you so; it’s just like music. If you give us all your content and lower the prices, we’ll sell it for you.”

Step 3: Help drive Torrent traffic.

“WHAT??” you ask, “doesn’t this fool know that torrents are usually DivX files? Doesn’t he know that the new iPod doesn’t support DivX?” Yes, that’s true, but here’s where Apple earns its foxtails.

Anyone who has ever delved into the world of torrents has been greeted by a slew of file formats. Yes, the video is usually some flavor of DivX. However, the bit rate, the resolution, the audio format, etc. can all be different. The onus is then placed on you, the consumer, to download and configure the proper codecs. What if, on the other hand, a new set of torrents emerged. Instead of files intended for all types of destination devices, these files just assume they’ll be played on the wildly popular iPod. It would be easy enough to encode iPod friendly versions. It’s just H.264 and Apple (surprise surprise) offers a $29.99 upgrade to its Quicktime Pro package which offers encoding into H.264.

All of a sudden you’ll be able to look at:

Lost.S01.E02.ipod

and know that not only will the file play on your iPod, but that it’s been optimized to do so. Suddenly, the lack of DivX support isn’t so important. In fact, by excluding DivX Apple might have given the torrent community the direction it needs to truly make iPod torrents consumer friendly.

Within six months we’ll see iPod torrent search sites. People will be thanking Apple and wondering why DivX was such a big deal.

But why on earth would Apple want to drive torrent traffic? To pressure the content owners of course.

Step 4: Wait for the studios to come to their senses and start offering better, more varied pricing schemes.

“Perhaps,” Apple thinks, “if the studios can see how we helped their music brethren, they’ll come crawling back with a complete catalog and better pricing.”

For instance, perhaps they’ll offer 50 cents an episode. That’s a price that most people could come to terms with. Pre-order the DVD and get the shows for free. Pay $3 a month for NBC shows. The possibilities are endless.

Is this really Apple’s plan? No, probably not. Will it work? Stay tuned to see.[/QUOTE]

WonderMikesMom

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Registered: Oct 2005
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Er hat das halbe Volumen vom iRiver H320 und ist um einiges leichter. Nebenbei geht es nicht um das Videofeature sondern um das neue Design, das er leichter und eben kleiner ist und billiger geworden ist.

Und ja, der iRiver ist billiger: 20gb - 300€ 40gb - 350€
Wahnsinnsunterschied.

[x] full ack

ica

hmm
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Registered: Jul 2002
Location: Graz
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Zitat von Morphias
wenn net alle immer auf das neue video feature rumhacken würden, bemerken vielleicht mehr leute, dass er auch kleiner geworden ist.
und mit sicherheit der kleinste player mit so einem datenvolumen ist.

bei weitem nicht.

Guest

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Zitat von iCA-
bei weitem nicht.
Das mußt du jetzt aber mit Beispielen untermauern. :D

Cobase

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Der Video-Ipod reizt mich irgendwie sehr, und 296,40€ für das 30GB bzw. 404,40€ für das 60GB Modell sind für Apple-Verhältnisse ja geradezu human. :p

XenThor

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Zitat von Cobase
Der Video-Ipod reizt mich irgendwie sehr, und 296,40€ für das 30GB bzw. 404,40€ für das 60GB Modell sind für Apple-Verhältnisse ja geradezu human. :p

ich konnte auch ned wiederstehen und wenns gut geht bekomm ich ihn noch diese woche.. dann schau ich mal wie so 24, alias etc drauf läuft..

und seit der black edition hab ich eigentlich nix mehr gegen ipods ;)
imho ist das ding der perfekte massenspeicher für unterwegs, da man auf stromkabel etc verzichten kann und bisher kein usb stick an die kapazitäten rankommt..

Radish

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Registered: Sep 2000
Location: wien / münchen
Posts: 470
wirds für den video ipod eigentlich mal ne remote control geben?

Viper780

Elder
Er ist tot, Jim!
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Registered: Mar 2001
Location: Wien
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bin ich mir sicher, den connector hat er ja imho noch

dosen

Here to stay
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Registered: Feb 2003
Location: Wien
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Zitat von Cobase
Der Video-Ipod reizt mich irgendwie sehr, und 296,40€ für das 30GB bzw. 404,40€ für das 60GB Modell sind für Apple-Verhältnisse ja geradezu human. :p

von wo hast du die preise? auf der apple seite im shop kostet der 329 €

btw. wegen sinnhaftigkeit des ipods, und dem preis.

hab in den letzten paar tagen viele reviews gelesen (viele davon aber nur überflogen :D)

mein fazit
ipod ist vom platzangebot und preis nicht der beste (preis/leistung GB)
ipod ist von leistung und umfang an der spitze (ich habe nochnichts entdeckt das mir mehr zusagt - und ich suche nach alternativen

Cobase

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Mr. RAM
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Registered: Jun 2001
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Zitat von dosensteck
von wo hast du die preise? auf der apple seite im shop kostet der 329 €
http://sts.tuwien.ac.at/go/aoc.html

XenThor

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Registered: Aug 2002
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Zitat von Cobase
http://sts.tuwien.ac.at/go/aoc.html

dauerts echt nur 5tage oder muss man da länger warten, hat schon wer mal was bestellt?

meine bestellung hat leider nicht geklappt, aber wie ich grad sehe könnte ich hier bestellen, hab nen gültigen login und billiger wärs auch noch samt lasergr. ;)

bluefoxx

Legend

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Registered: Oct 2001
Location: Vienna
Posts: 7088
wow, das ist ja nochmal um ein bissl günstiger als der normale shop für "forschung und lehre" - hab 302 fuer meinen 30GB ipod gezahlt. im apple on compus shop kostet er "nur" 296€

meiner ist nach 5 werktagen vershickt worden und war innerhalb von 2 werktagen aus shanghai bei mir ;) lieferung von TNT bis an den schreibtisch ins büro, sehr w00t :D

Cobase

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Mr. RAM
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Registered: Jun 2001
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Dann vergleich mal, was der Quad G5 kostet. ;)
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